Do you know when to lose a customer?

A loyal customer is a profitable customer, right? Wrong! Or at least, not necessarily.  According to research by Reinartz and Kumar reported in HBR, July 2002, there is a very weak correlation between loyalty and profitability, yet businesses still spend big to engender loyalty.  Are you investing in the most profitable customers?  This article entitled ‘Mismanagement of Loyalty‘ details the research and recommends clear strategies for optimising ROI from your customers.

How to achieve Tipping Point Leadership

How many managers face obstacles that include:

  • people locked into a stagnant culture,
  • limited resources,
  • demotivated staff, and
  • opposition from powerful interests?

A now famous article in the Harvard Business Review, titled ‘Tipping Point Leadership’ (W Chan Kim and Renee Mauborgne, April 2003) offers a helpful example of how to constructively tackle these issues, which I summarise here together with practical steps to apply in your own or any situation. Read more of this post

Is the customer always right?

Apparently not, according to an article published in the 7-13 October 2010 issue of BRW.  “Difficult and late-paying clients should not always be indulged.  There are times when you have to cut them loose.“  But is the client at fault; or is it the responsibility of the supplier to properly identify their ‘ideal client profile’ and select clients accordingly, managing expectations from the outset?  Read the article entitled ‘Sack the Customer‘ and leave your comment.

Consultants fail to deliver

New research reported in Management Today, June 2011 edition, reveals that the ‘overwhelming majority of consultants do not deliver on client expectations‘.  So how do you ensure external expertise is well applied so that you’re part of the mere 30% whose expectations are met or exceeded?

The Consulting Client Satisfaction Survey February 2011 conducted globally by the RFP Company examines the factors behind client’s overall satisfaction with results achieved when working with management consultants.  It shows that more than 70% of consultant engagements fail to fully, let alone exceed, the results that the client expected.

The survey reveals some strengths of consulting firms; but shows that these are not significant contributors to client satisfaction.  The quality of the individual consultants assigned and their focus on the project at hand are identified as areas of greatest relevance to satisfaction.

Importantly, the survey goes on to examine the responsibilities of the client for selecting an appropriate firm for their needs and proactively engaging with that firm.

My own experience reveals that most clients don’t know what they don’t know, so are particularly weak at defining their own needs and making appropriate selections of consultants and coaches to assist them, particularly when a multi-disciplinary approach is required.

The formation of www.MultiCOACH.biz is part of my own response to this dilemma, a cooperative of multi-disciplined coaches, consultants and practitioners coordinated to assist owners and managers of small and large organisations with both needs analysis and solution delivery.

Richard Branson on Hiring the Best

Someone once told me that ‘employing one good person is equivalent to hiring 3 average people‘.  I’ve worked on that principle ever since, and it’s proven itself over and over again.

So it’s encouraging to read that Richard Branson shares this among other sentiments expressed in the article entitled Hiring the Best which appeared in BRW magazine, page 16 of the 25 Nov – 1 Dec 2010 edition.

Now, if people really are your most important asset, and the best are worth so much more than the average, are you prepared to pay them what they’re worth?

Are you using email or is it using you?

Spam isn’t the problem.  You are!  That’s according to an article entitled Slaves to Email which appeared in BRW magazine, page 44, 13 Jan – 2 Feb 2011 edition.

The quoted figures confirm what most of us already know, and the others are in denial about.

The article includes clear and easy recommendations.  Best results if you get everyone you know to put them into practice.  And if you’re not sure how, I can deliver a workshop which shows you and your whole team exactly what to do to improve team productivity, including management of that infamous time stealer – email.

How to prevent a customer service crisis

Portrait of Ken BlanchardKen Blanchard, as reported in an interview on www.mycustomer.com, explains where firms are going wrong with their customer service strategies – and how to solve these issues.
When Ken Blanchard’s influential book Raving Fans hit the shelves back in 1993, the internet was still very much in its nascent stages. While the business management guru’s book sermonised on the kind of service excellence that turns a customer into a lifetime customer and advocate of your products or services, few would have guessed that its message would take on even great significance as the internet evolved. Even Blanchard admits that he has been taken by surprise by the power of the internet as it has matured into Web 2.0.
“Raving fans are people who are so blown away, so amazed by the way that you have dealt with them that they want to brag about you. The research originally said that if you had a raving fan experience you would tell 20 other people. Nowadays you can tell thousands of people!” he says.
“The reason Obama won the last election was because Hillary Clinton and McCain were running 1990s campaigns and he was running a 2010 campaign and he was using social media. So it is an exciting time. And you can really create raving fans online now and it is important.”
But while the benefits of raving fans may be greater than ever, thanks to the advocate accelerant of social media, the process of creating fans remains very much the same as when Raving Fans was first written, according to Blanchard, who suggests there are three steps to this level of engagement. Read more of this post

Moments of truth are your brand

Are you satisfied with the number of clients you have? How often do they return for repeat business? Do you make it easy and enjoyable for them to do business with you?

All of these, and many others, result from the ‘moments of truth’ in your business. They create lasting impressions that determine whether or not you will turn the most sceptical client into your company’s biggest advocate.

So, what is a moment of truth?

It’s a sliver of time when clients or prospects interact with you and your business and decide whether or not to do business with you, to share you with their network, or to use your products/services again and again.

Jan Carlzon, in his book, Moments of Truth, defines them as “anytime a customer comes into contact with any aspect of a business, however remote, [as] an opportunity to form an impression.”

By strengthening the moments of truth in your business, you can accelerate your business’ growth to ensure your clients remain and continue up the ‘trust ladder’.  The result is an increase in client acquisition, retention, and sales.

As a business owner, you want to be aware of common moments of truth, such as:

Read more of this post

Modern science of applied market segmentation

Treating different people differently is the ‘universal’ truth of success in marketing, sales and service.  Are you still trying to treat everyone the same?  The result will be average customers experiencing average satisfaction, which means they won’t be your customers for very long.

Watch the video below for an insightful and entertaining discourse on the science of variability and how it applies to happiness for your customers.

How great leaders inspire action

An 18 minute video clip espousing a simple but insightful model for understanding leadership based on the application of biology (not just psychology) which has profound implications for how you run your business, provided you take the time to contemplate the far reaching implications and consider the changes it suggests you would make to everything including the practices of directorship, management, marketing, sales, service and beyond.

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