SMART Goals just got SMARTER

SMART is an acronym well-known to marketers and business managers as a way to define goals and strategies for success. It is a test to check you have meaningful goals which will help you drive results for the business.

But if you ask two people what SMART stands for, you may not get the same answer.  There is particular confusion around why a goal would be both Achievable and Realistic, for example.  “Isn’t that the same.”

But the Wikipedia definition of SMART is helpful in showing that there are lots of alternatives including the SMARTER acronym. Take your pick, build your own definition!