How to sell the sizzle not the sausage

10 March 2011 1 Comment

This video is a prime example of selling the benefits, not the features.  In fact, in this case most of the features that get us excited are nothing to do with the product being sold.  It’s 6 minutes of genius to get your sales force thinking again.  Take a look into our future.

Thanks to my colleague Peter Martin of Retail Systems for sharing this gem with me.

Please leave a rating and/or comment.

Filed under Business, Marketing, Selling, Technology Tagged with , , ,

About Paul Curtis
Director | Coach | Recruiter | Consultant | Investor Improving the governance, performance and valuation of businesses including the hiring and coaching of CEOs, Managing Directors and General Managers.

One Response to How to sell the sizzle not the sausage

  1. Matt Collins says:
    22 March 2011 at 10:51 am

    This is a great video Paul!

    I also like the way Groupon achieves this with their videos targeted toward businesses. It is a different execution but has powerful outcome-focused messages.

    http://www.grouponworks.com/

    Matt

    Reply

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