Modern science of applied market segmentation
12 October 2010 1 Comment
Treating different people differently is the ‘universal’ truth of success in marketing, sales and service. Are you still trying to treat everyone the same? The result will be average customers experiencing average satisfaction, which means they won’t be your customers for very long.
Watch the video below for an insightful and entertaining discourse on the science of variability and how it applies to happiness for your customers.
About Paul Curtis
Good video Paul, also shows that there is often a big difference between what people say and what they do….