How great leaders inspire action
15 August 2010 2 Comments
An 18 minute video clip espousing a simple but insightful model for understanding leadership based on the application of biology (not just psychology) which has profound implications for how you run your business, provided you take the time to contemplate the far reaching implications and consider the changes it suggests you would make to everything including the practices of directorship, management, marketing, sales, service and beyond.

Paul
I just watched the TED video on leadership. It is simple and fantastic. Thankyou for sharing
Samantha
Excellent video Paul.
Sinek makes the interesting observation that people don’t follow you/a person per se, rather, they associate themselves to what you believe… and you just happen to be a spokesperson for that belief! Subtle but profound distinction. Watch the video.